Lihu Roter
Executive Producer
Walmart & Netflix - The hidden world of waffles + mochi (2021)
The Hidden World of Waffles + Mochi app allows families to access games, recipes, and clips from the Netflix show Waffles + Mochi. By pointing a camera at foods and scanning them, product recognition AI unlocks unique content related to each featured food item.
Using AI to inform product recognition enables this app to work with thousands of scanned products. While most augmented reality experiences respond only to graphic cues (like packaging, logos, or QR codes), this app can recognize items without graphics. The app knows the difference between a stack of apples and a stack of tomatoes. It can also launch the same content whether you scan a can of tomatoes or a fresh tomato.
Role
Executive Producer
Responsibilities
Contracting, technology solution production, team lead, client management
Technologies Used
ARCore (iOS), ARKit (Android), App Clip (iOS), Instant App (Android), AI/ML, Unity, 3D Design
Awards
Gold Telly Award - Immersive & Mixed Reality, Best Use of AR
Webby Nominations - Best Use of Augmented Reality
Webby Honoree - Best Use of AI & Machine Learning
Auggie Awards Finalist - Best Campaign
Eko Volumetric Fashion Prototype (2022)
Volumetric capture is one of the most fascinating emerging technologies in the media space. While working on numerous fashion campaigns, we realized the legacy production workflow is a huge hurdle for a field built around high-quality content and rapid delivery.
We teamed up with our long time collaborators Real Motion VFX, who created a patented technology that unifies the data captured by the volumetric capture system to an editable 3D mesh, to create a prototype of an interactive redress fashion experience that uses exclusively volumetric captured footage.
ROLE
Executive Producer
RESPONSIBILITIES
Came up with the initiative and found a paying client to produce, managed creative and technical processes, built tools for sales of the technology to potential clients
TECHNOLOGIES USED
Volumetric Capture, Mesh Unifying Tool, Eko Studio (Interactive Video), 3D Pipelines, Marvelous Designer, Front End Development (JavaScript, CSS)
Awards
Gold Telly Award for Immersive & Mixed Reality, Use of Volumetric Capture
Walmart paint finder (2021)
Working closely with Walmart in the e-commerce field, we sought to create innovative shopping experiences online. We created a browsing and recommendation engine for choosing paint colors using fully responsive, interactive video. This interactive experience allows users to change the wall paint color in real-time using shaders in code.
Between 2021-2022 we’ve made hundreds of e-commerce shoppable videos that live on Walmart.com for products including XBOX.
ROLE
Executive Producer
RESPONSIBILITIES
Ideation, Research, Contracting, leading teams through creative, production, and tech
TECHNOLOGIES USED
Eko Studio (Interactive Video), Canvas, 3D environments, Front End Development (JavaScript, CSS)
bob dylan “like a rolling stone” (2013
“Bob Dylan - Like a Rolling Stone” is an interactive web experience that allows viewers to flip through 16 channels that imitate TV formats, including game shows, shopping networks, and reality series. The video’s content in total accumulates to the length of a feature film. The Guinness Book of World Records recorded it as the longest wait for an official music video.
This project was produced in under three months with a budget of $150K. The public and media response was unprecedented.
Role
Executive Producer
Responsibilities
Managed creative, production, and tech. Contracted and managed clients
Technologies Used
Eko Studio (Interactive Video), Front End Development (Javascript, CSS)
Awards
Four Gold Lions Awards, five Clio Awards, four Telly Awards, Webby Award, AdWeek Watch Awards
CAMP - white elephant (2021)
As the 2020 holiday season was about to begin, brands and families were looking for ways to keep holiday tradition while staying safe. We were approached by our friends at CAMP to give this classic gift exchange game an online version. We built a multiplayer live web version of the game, following the original rules and used the Shopify platform to enable purchase and delivery.
The online experience was the main event of hundreds of corporation's holiday parties that produced thousands of purchases on CAMP.com.
Role
Executive Producer (Implementation)
Responsibilities
Contracting, Project Management
Technologies Used
React, Angular.
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