The Hidden World Of Waffles + Mochi
The Hidden World of Waffles + Mochi app allows families to access games, recipes, and clips from the Netflix show, Waffles + Mochi. By pointing a camera at foods and scanning them, product recognition AI unlocks unique content related to each specific food item, revealing an adventurous hidden world within grocery store shelves.
Using Artificial Intelligence to inform product recognition enables this app to work when thousands of products are scanned. While most AR experiences respond only to graphic cues like packaging, logos and QR codes, this app can recognize items without graphics. It knows the difference between a stack of apples and a stack of tomatoes or it can launch the same content whether you scan a can of tomatoes or a fresh tomato. This means AR can be farther reaching and make an entire store an experience instead of one specific package.
CREDITS:
Lihu Roter - Executive Producer, Founder
Megan Schulist - Creative Director and UI designer
Gal Shaya - Creative Technologist
Ziporen Hazum - Project Manager
Lisa Lokshina - UX designer
Ben Kaufman - Co-Founder and CEO
Graham Blanche - Chief Technology Officer
Kirk Larsen - Executive Producer and Creative Director
Melany Lynch - Chief of Staff
Jon Burns - Head of Product
3d characters, Animations, and Creative development for AR app
Gil Gavish - AR creative and animation supervision
AR app development and recognition technology
Amit Chachek - AR Technical supervision
Tomer Chachek - ML/AI technical supervision
Justin Breton - Director of Brand Experiences & Partnerships
Adrienne Sapp - Director of Marketing Strategy & Panning for Grocery
Reshma Pendleton - Marketing Director for Kids and Family
Stephanie Long - Marketing Director
Partnership for a Healthier America
Nancy Roman - President and CEO